Featuring its award-winning ad, the #EveryDropCounts campaign aims to drive consumer awareness of global water issues
Originally developed in 2014 in support of Colgate's ‘Save Water'
initiative, the ad was created to illustrate how a seemingly small act,
like turning off the faucet while brushing your teeth, can make a big
difference. The video has earned top industry recognition with a
Recognizing the responsibility businesses have in addressing the global issue of water security, Colgate has made water a global sustainability priority. Colgate's broader global ‘Save Water' initiative began as part of the company's long-standing commitment to promoting water conservation awareness to all of its global consumers by 2020.
In addition to launching the ad in new markets, Colgate plans to further expand its successful ‘Save Water' initiative by rolling out the ‘Save Water' logo reminder on the back of all product packaging, starting with toothpaste and toothbrushes, then expanding to other water related categories. The company will also look to engage consumers online via social media as well as in store, partnering with key retailers around the world to educate shoppers about World Water Day and Colgate's 'Save Water' commitment.
Consumers are encouraged to celebrate World Water Day and show their support for water conservation by spreading the word on social media using the campaign hashtag, #EveryDropCounts.
Recognized for water stewardship, Colgate was one of only eight global companies named to the 2015 CDP Water A List, an exclusive list of corporate leaders in water conservation with best practice actions to manage water and mitigate water risk. As part of Colgate's 2015-2020 sustainability strategy commitment to "Making Every Drop of Water Count," the company established water-related goals to:
To learn more about Colgate's #EveryDropCounts campaign, please visit www.Colgate.com/EveryDropCounts. For more information about sustainability at Colgate including progress updates on the company's 2020 water goals, please visit www.ColgatePalmolive.com/Sustainability.
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