02/07/2013 Format Document for Printing
Talk Show Host, Kelly Ripa, Signs on as Colgate Total® Spokesperson for New "You Can Do It" Campaign
Kelly Ripa Joins Colgate Total® Toothpaste in New Campaign
Encouraging Consumers to Take Charge of Their Health
NEW YORK--(BUSINESS WIRE)--
Colgate Total® and television personality, Kelly Ripa, have partnered to
launch the brand's new campaign "You Can Do It", to encourage
consumers to take control of their health and well-being, including
proper oral hygiene. This Colgate Total® initiative is designed to
empower consumers to prioritize their health by making small, achievable
goals that can help improve their overall health. As part of this
campaign, Kelly Ripa is asking consumers to follow her lead by
committing to healthy living and discovering the importance of a healthy
"I'm always setting new goals for myself from exercising more to eating
more fruits and vegetables. People say it's hard to follow a healthy
routine, but with Colgate Total®, you can do it," said Kelly Ripa. "A
healthy mouth is vital to maintaining a healthy body, so I'm resolving
to make oral hygiene a stronger part of my overall health routine. It's
a small, easy change that will have a great impact. I want to motivate
others by showing them that they can do it too."
Kelly Ripa's involvement in the campaign is inclusive of television
creative, digital, social and PR activations with a new TV commercial (https://www.youtube.com/watch?v=CDhZCQ2l9nE),
which airs today. The new spot showcases Kelly Ripa making small changes
in her routine and lifestyle to help improve her health while also
communicating how Colgate Total® toothpaste plays an integral part in
achieving a healthy mouth. By fighting germs, strengthening enamel and
improving gum health, Colgate Total® allows consumers to take charge of
their oral health every day.
"Most people do not consider their oral health when thinking about
overall health, but a healthy mouth is extremely important," said Philip
Durocher, Vice President & General Manager, U.S. Oral Care Marketing,
Colgate-Palmolive. "It's important to use a toothpaste that does more
than just maintain the health of your teeth. Colgate Total® toothpaste
delivers an advanced formula that actually helps improve mouth health
simply by brushing. It helps fight dental plaque germs for 12 hours,
starts to fortify enamel in 24 hours, and helps improve
gum health with continued use in just four weeks."
As part of the overall campaign, Colgate Total® will be rolling out
various elements on its website and the Colgate Facebook page (www.Facebook.com/Colgate).
Elements include simple tips from health coach Dr. Roshini Raj,
incentives for consumers to commit to improving their oral health and to
share what inspires them to get healthy. For more information on the new
"You Can Do It" campaign, please visit http://www.colgatetotal.com
or visit https://www.youtube.com/watch?v=CDhZCQ2l9nE
to view the new TV commercial.
About Colgate Total® Products
Colgate Total® offers a broad portfolio of products that provide a range
of oral care benefits. Each product has a formula that helps improve the
health of your mouth, to make you confident you are taking better
control of your oral care. Colgate Total® toothpaste has an
antibacterial formula clinically proven to actively fight plaque germs
for 12 hours. It is the only toothpaste both approved by the U.S. Food
and Drug Administration (FDA) to prevent gingivitis* and accepted by the
American Dental Association to fight plaque and gingivitis. Colgate Total®
toothpaste also is the number-one toothpaste recommended most by
dentists and hygienists.
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate-Palmolive sells its products in over 200 countries and
territories around the world under such internationally recognized brand
names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex,
Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline,
and Suavitel, as well as Hill's Science Diet and Hill's Prescription
Diet. For more information about Colgate-Palmolive's global business,
visit the Company's web site at www.Colgate.com.
To learn more about Colgate Bright Smiles, Bright Futures®, Colgate's
global oral health education program, please visit http://www.colgatebsbf.com.
Cohn & Wolfe
Lesley Kline, 212-798-9761
News Provided by Acquire Media