11/13/2012 Format Document for Printing
Colgate-Palmolive Partners with Pop Sensation One Direction to Launch New Oral Care Line
New 1D Colgate® MaxFresh™ Products
Give You a Reason to Smile
NEW YORK--(BUSINESS WIRE)--
Colgate-Palmolive and global pop phenomenon, One Direction (1D), have
formed a duet to add some fun to daily brushing routines. As part of the
company's recent collaboration, Colgate will feature 1D front and center
on three oral care products, available exclusively in the U.S., so fans
can brush along with their favorite pop band.
"As the global oral care leader, Colgate continues to offer solutions to
help improve the oral health and well-being of consumers, while making
it easy to manage every day routines," said Philip Durocher, Vice
President and General Manager, U.S. Oral Care, Colgate-Palmolive. "To
add some fun to teens' and tweens' brushing regimens, we've partnered
with 1D to encourage fans to take care of their oral care needs with the
Colgate® MaxFresh™ line and their favorite band."
Young consumers can achieve a healthy smile with the 1D Colgate®
MaxFresh™ Power or Manual Toothbrushes, which feature soft bristles to
help remove plaque and stains, resulting in a fresh, whole mouth clean.
The 1D Colgate® MaxFresh™ Toothpaste features a fluoride formula that
helps protect teeth against cavities, and is available in a Fresh Mint
1D Colgate® MaxFresh™ products will be available in November 2012, just
in time for the holiday season, at mass retail, drug and grocery stores
nationwide. For more information about Colgate® MaxFresh™, please visit www.Colgate.com.
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate-Palmolive sells its products in over 200 countries and
territories around the world under such internationally recognized brand
names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex,
Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline,
and Suavitel, as well as Hill's Science Diet and Hill's Prescription
Diet. For more information about Colgate-Palmolive's global business,
visit the Company's web site at www.Colgate.com. To learn more about
Colgate Bright Smiles, Bright Futures®, Colgate's global oral health
education program, please visit http://www.colgatebsbf.com.
Cohn & Wolfe
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