Colgate's World Fact Sheet
- Worldwide sales as reported increased 11.0% to $15,329.9 million, an all-time high, including 3.5% unit volume growth, 5.5% higher pricing and 2.0% positive foreign exchange. Excluding divestments, global sales and unit volume grew 11.5% and 4.0%, respectively.
- Colgate’s global toothpaste market share increased to an all-time record high of 44.8% for the year.
- Colgate also strengthened its global leadership in manual toothbrushes with its global market share in that category exceeding a record 30% for the year.
- Global advertising grew 7% to an all-time record level of $1,649.5 million, on top of double-digit growth in the prior year.
- Operating cash flow grew to an all-time record level of $2,238.3 million.
- The quarterly dividend rate increased by 11% in 2008.

(1) The Company adopted FASB Statement No. 160, Noncontrolling Interests in Consolidated Financial Statements — An Amendment of ARB No. 51 (SFAS 160), on January 1, 2009. To conform to the current year’s presentation, net income attributable to noncontrolling interests in less-than-wholly owned subsidiaries has been reclassified from Other (income) expense, net to a new line below Operating profit called Net income attributable to noncontrolling interests. The reclassification had no effect on Net income or Earnings
per common share.
(2) Net income and diluted earnings per share in 2008 include an aftertax charge of $112.4 million ($0.21 per share) related to the 2004 Restructuring Program.
(3) Net income and diluted earnings per share in 2007 include an aftertax charge of $183.7 million ($0.34 per share) related to the 2004 Restructuring Program and the net aftertax impact of certain Other Items that increased net income by $85.4 million ($0.16 per share).
Note: A complete reconciliation between reported results and results excluding the 2004 Restructuring Program and Other Items, including a description of such Other Items, is available under the caption “Financial Information” on the For Investors page of Colgate’s web site.
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