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2003 Annual Report

	Responsibly Strengthening Our Global Leadership Through... Innovative Products A cornerstone of Colgate’s growth strategy, innovative products are developed in high-margin core categories to appeal to consumers across broad geographic regions. The products are launched rapidly after thorough testing to assure that they meet the Company’s highest quality standards.
	Creative Marketing By expanding global equities into related categories and capitalizing on the latest consumer trends, Colgate is meeting fast-changing consumer needs with relevant products. New product benefits are communicated to consumers around the world in informative, appealing and innovative ways while adhering to the Company’s global advertising standards.
	Advanced Technology Technology is an integral part of everything that happens at Colgate. Activities that only a few years ago would take days or even months are now completed in hours using leading-edge information systems, automated research techniques, and online tools for purchasing, project management, career development and a host of other transactions.
	Greater Efficiency Colgate’s progress in becoming more efficient is leading to greater profitability while also benefiting our communities. Global formulas, packaging standardization and faster manufacturing lines are resulting in lower usage rates for the raw materials and natural resources used to manufacture Colgate’s products and packaging.
	Valued Relationships Colgate’s business success is built on valued relationships with employees, business partners, the dental profession and the communities in which we live and work. We are dedicated to ensuring that these relationships always reflect the utmost respect.
Highlights Theme Dear Colgate Shareholder Colgate's Corporate Governance Commitment Download Microsoft Excel Document Dynamic 2003 Annual Report Download 2003 Annual Report -pdf