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2001 Annual Report
Colgate: Focused for Global Growth

  Speeding Powerful Brands Worldwide
Key to driving growth and to expanding our leadership positions in our strong global equities worldwide is Colgate's success in quickly developing and launching a steady stream of innovative new products and getting them to consumers faster than ever.

2001 Annual Report
  Achieving Greater Profitability
Consistently strengthening profitability through greater productivity is a proven strategy that has returned benefits year after year. Colgate remains firmly committed to steadily improving profit margins and cash flow so that we can invest in the Company's future and provide increasing value to our shareholders.

  Succeeding Together
People are at the core of our business. Global Teamwork, one of Colgate's guiding values, is key to our progress and extends beyond the Colgate family to the Company's business partners, to consumers and to the communities around the globe where we make and sell our products.



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