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2004 Annual Report
| Strong Top-Line Growth Worldwide |
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 |
 |
| (Dollars in Millions, except per share amounts) |
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| |
2004* |
2003 |
Change |
 |
| Unit Volume, Excluding Divested Businesses |
|
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+6.5% |
 |
| Worldwide Sales |
$10,584.2 |
$9,903.4 |
+7.0% |
| |
| Gross Profit Margin |
55.1% |
55.0% |
+10 basis points |
| |
| Operating Profit |
$2,122.1 |
$2,166.0 |
-2% |
| |
| Operating Profit Margin |
20.0% |
21.9% |
-190 basis points |
| |
| Net Income |
$1,327.1 |
$1,421.3 |
-7% |
| |
| Percent to Sales |
12.5% |
14.4% |
-190 basis points |
| |
| Diluted Earnings Per Share |
$2.33 |
$2.46 |
-5% |
| |
| Dividends Paid Per Share |
$.96 |
$.90 |
+7% |
| |
| Operating Cash Flow |
$1,754.3 |
$1,767.7 |
-1% |
| |
| Percent to Sales |
16.6% |
17.8% |
-120 basis points |
| |
Number of Registered Common Shareholders |
36,500 |
37,700 |
–3% |
| |
| Number of Common Shares Outstanding (in millions) |
527 |
534 |
-1% |
| |
| Year-end Stock Price |
$51.16 |
$50.05 |
+2% |
*Net income and diluted earnings per share in 2004 include a provision for the 2004 Restructuring Program of $48.0 million aftertax (excluding this charge, diluted earnings per share would have been $2.42). A complete reconciliation between reported results and results excluding the 2004 Restructuring Program is available on Colgate’s web site.
- Every operating division participated in the strong 6.5% unit volume growth.
- Worldwide sales rose 7.0%, the fastest growth rate in nine years.
- As previously reported, 2004 profits were impacted by the combined effect of increased commercial spending and increases in raw and packing material costs more than offsetting sizable savings generated by the Company’s global savings programs.
- In December 2004, the Company announced a four-year restructuring program projected to result in cumulative charges of between $550 and $650 million aftertax with annual aftertax savings projected to be in the range of $250 to $300 million by the
fourth year of the program.
Growth Highlights of Five Divisions (% of sales)

North America
- Unit volume increased 2.5%.
- Colgate expanded its Number One position in the U.S. toothpaste market to a record 34.8% market share.
- Sales grew 1.0% and operating profit declined 3%, reflecting a strong increase in commercial spending and higher raw and packing material costs.
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Latin America
- Unit volume grew 6.5%, excluding divestments.
- Sales as reported and operating profit increased 4.0% and 2%, respectively.
- Growth was boosted by an array of new products, including Colgate Triple Action Mild Mint toothpaste and Colgate Whitening manual toothbrush.
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Europe
- Unit volume grew 12.5%, excluding divestments, and sales as reported increased 14.0%.
- The GABA acquisition added 5.5% to both sales and volume growth for the region.
- Operating profit increased 10% reflecting increased profitability for the division as well as favorable foreign exchange.
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Asia/Africa
- Delivered 8.0% unit volume growth in 2004, excluding divestments.
- Sales as reported and operating profit grew 8.0% and 10%, respectively, reflecting improved
profitability combined with strengthened local currencies.
- Colgate Propolis and Colgate Simply White toothpastes drove growth in Oral Care throughout
the region.
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Hill's Pet Nutrition
- World leader in specialty pet food, Hill's increased unit volume 3.5% in 2004.
- Sales and operating profit increased 9.0% and 5%, respectively.
- New products, including Prescription Diet Feline m/d in Europe, Japan and Asia, and veterinary endorsements are driving growth at Hill's.
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About Colgate
Colgate-Palmolive is a $10.6 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global brands in its core businesses — Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate is delivering strong global growth by following a tightly defined strategy to increase market leadership positions for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.
Highlights
Dear Colgate Shareholder
Colgate's Corporate Governance Commitment
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Dynamic 2004 Annual Report
Download 2004 Annual Report -pdf
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